That is the founding line and it still holds. Work to live. Not live to work. Everything on this page came out of that one sentence.
Saurabh Garg started C4E in 2016, with early backing from Rajesh Grover of VISCOMM. Pooja Sahatiya came in early and stayed. She is co-founder. Parijat Sarkar was part of the founding team in the early days. Saurabh works between Dubai and Mumbai.
What we believe
Freedom is the first value. Naval says you are free when you are not a slave to your calendar. We took him at his word. We are remote. We work where we want, on what we want, with people we choose. There are no timesheets at C4E. There never have been.
Freedom has a price and we pay it in full. The price is hard work. Longer hours than the people who are not free, and no complaining about it.
Everything I have came from access. To the internet. To mentors. To people who picked up the phone for a nobody. Most people never get that, and this industry is built to keep it that way.
So we publish what everyone else hides. Every competitor we have makes you ask for a quote. We think that is a way of keeping people out.
We are not the most creative team in the country. We do not win awards. We do not pull rabbits out of hats. We deliver. If we say a thing happens at 5 PM, it happens at 5 PM. That is the only promise we make, and it is the one that has kept us alive.
C4E is not a family and it is not a sports team. It is a village. People here are meant to build their own thing using C4E as the sandbox. Some day each of those should be bigger than C4E. That is the point.
The work
Corporate events, dealer meets and incentive travel, delivered in more than 40 countries. This is the business that pays for the rest.
wearec4e.comComedians, hosts and writers, booked properly, with the rate on the page.
c4etalent.comA network for India’s film and creative crew, with a Fair Pay benchmark built from real wage data.
tuap.inThe experiments division. AI tools, built for our own work first and opened up when they hold.
c4elabs.comA women-first, for-profit social enterprise. Communities, platforms and content that help women progress at work.
decodingdraupadi.comA love letter to one neighbourhood in Mumbai.
versovaishome.comSpotlight Sessions
On 30 March 2024 we put fifty people in a room at Little House and let four musicians play. Somesh had not been on a stage in fifteen years. A wedding band went past outside during the closing song and the whole room sang along with it. That was the first Spotlight Session.
Ten sessions in now. Harshit Gupta, who runs BollyMeaning.com and writes and edits for a living, ran the tenth: a workshop on Hindi and Urdu pronunciation called nuqtacheeni. Palash Kulkarni came in to argue that everyone should be making something. There has been a shayari night over chai, and a women-only session run with Decoding Draupadi.
The sessions are the first step towards the C4E Base, a drawing room where artists and patrons end up in the same place. We want more of them, in more cities.
Session 1
30 March 2024
A room at Little House, four musicians, fifty people sitting close. No stage, no frills.
Session 2
4 May 2024
Twelve performers, women only, with Decoding Draupadi. Music, stand-up, and poetry in English, Hindi and Marathi.
Session 3
Short films are the beginning. What happens after the screen goes dark is the session.
Session 4
A secret meetup for the people who had just landed in Versova and were looking for their place in it.
Session 5
Some stories made the room laugh. Some made it stop. Every one of them left a mark.
Session 6
One evening, C4E only. The one session we ran for ourselves.
Session 7
Poetry and stories about living away from home. The warmth left behind, and the routines that no longer exist.
Session 8
2 August 2025
Mohit Kharbanda on Mumbai rain. Chai, a bit of ranting, and a yaadon ka safar.
Session 9
February 2026
Palash Kulkarni. Nobody performed at this one. Two hours arguing about making things, and about content as a craft.
Session 10
22 August 2026
Harshit Gupta on the khs, ghs, qs and zs we flatten. Two hours of Hindi and Urdu pronunciation at Veda Black Box.
The culture book
The culture book is a real document and it is open. It is the thing we argue about, not a page we wrote once and forgot. Six of the things in it:
How we make money
Positioning, identity and the design that carries it. For companies entering a new market or building from scratch.
Search, content and the channel plan behind them. Built to be measured, not admired.
Writing, editing and publishing at volume, in your voice rather than ours.
Dealer meets, incentive travel and conferences, run in more than 40 countries.
Talk to us
If you want to work with us instead of hiring us, read the culture book first. If it does not sound like you, we are not it.
We are good people to work with. Really.