C4E
C4E is a small, tight-knit collective of dreamers and doers. We solve branding, marketing, and communication problems for startups and large businesses.
At an event venue near you
+91-9819981337
sg@c4e.in
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Team

C4E is a village. Ten years, one room. We work and play together, chase our own bliss, and work hard to be free.

A small, tight-knit group of dreamers and doers. Small is not a stage we are trying to grow out of. Every person in the room owns something end to end, from the brief to the day it ships.

  • 2016the year we started
  • 3regions: India, Southeast Asia, the Gulf

Who is here

The work each of them owns.

  • Anshika Kushwaha Event strategy, AI visibility

    Anshika leads brand execution across our markets, and she is building the AI lab at C4E. She founded DecodingDraupadi. Her writing runs on lived experience and real conversations, not theory.

  • Chandni Menda Brand, product, operations, communication

    Chandni leads the delivery team and works with companies building in AI, healthtech and future-forward industries, at the stage where something exists but is not yet clear. She is an AI-optimist who vibe-codes her way through the build. Her latest is spotyellow.com, which helps women through perimenopause and menopause. C4E incubated it.

  • Fareen Vazir Partner, Content

    Fareen is a partner at C4E and along with Chandni, runs C4E. Social Samosa named her in its Superwomen class of 2021.

  • Aarya Badhe Entrepreneur in residence

    Aarya is on Yellow and HelioCoach, two of the products C4E is building.

  • Kaushik Picha Entrepreneur in residence

    Kaushik is entrepreneur in residence at C4E. He was a brand manager here first, which is the right order to do it in.

  • Paras Yadav Events specialist

    Paras is on events. He turns a plan on paper into a room that works, and he is there on the day it happens.

  • Kunal Garde Manager, projects

    Kunal runs projects. He keeps the moving parts moving and the dates honest.

  • Rishi Duggal Brand experience, events

    Rishi builds brand experiences. Campaign strategy, packaging, gifting, print and site branding, and the events they all show up at. He works out of Delhi.

  • Himanshu Garg Entrepreneur in residence

    Himanshu is on 66 MG Road and AllUGC, two more of the products C4E is building.

  • Shyam Joshi Data scientist

    Shyam works in Python and SQL on machine learning and data analysis. He is our first data hire, out of New Delhi.

Why we stay small

We may read as a marketing consulting company. In real life we are a group of high-agency, self-directed, resourceful people who double up as sports fans, travellers, philosophers, novelists, music addicts, foodies, and one person building a menopause product on the side.

A village works because everyone can see everyone else. We stand on the shoulders of giants and bounce higher. As we reach past what one person can do, we offer our shoulders back.

Why we exist: we are selfish. We are here to get better each day, by making lives better, and to make money doing it. Money is not a dirty word. It makes the world go around.

What we build when nobody is paying us 💣

The side projects are the real CV. None of these were briefs. Every one of them started because somebody here would not let it go.

C4E is our flagship events business, at wearec4e.com. C4E Labs is the experiments division, at c4elabs.com. Big Bang Edits is video. Monumentum Partners is Shopify. The SoG Grant and the C4E Spotlight Sessions are how we give some of it back. Yellow is menopause care. HelioCoach is a supplement habit app. Decoding Draupadi and Draupadi on the Dais are about working women in India and the experts among them.

The foundation

The people C4E is built on. They are not in the room every day now.

  • Pooja Sahatiya Founder

    Pooja founded C4E. Ten years in marketing. She built the business the rest of us run on. C4E works the way it works because Pooja made it work that way.

  • Balkrishna Agarwal Advisor

    Krishna founded Tezi, a chat app that runs B2B trade between suppliers, retailers, agents and brokers. He also founded Smart Agent, a pan-India network of fashion sale agents with more than 10,000 suppliers and retailers on it. He has been in our corner from early on.

Alumni

People leave. We keep the door open and the group chat alive.

  • Prakruti Maniar
  • Parijat Sarkar
  • Shikha Jain
  • Nandini Kamat
  • Vishal Menda
  • Naman Garg
  • and more

Who we build with

We do not pretend to do everything in-house.

  • AG Consulting WordPress partner

    AG Consulting builds and runs the WordPress work we take on.

  • Parth Damani Roller Bird Studio

    Parth is founder and creative director of Roller Bird Studio, and a chartered accountant.

  • Parth Verma Uphill Studio

    Parth is the founder and designer at Uphill Studio, a design practice out of New Delhi.

The hiring process is long on purpose

We are choosy. Small team, and a hiring process that takes far longer than it needs to. We index hard on hard work and rigor. At some point you will make a video about one thing you love, and if that is not for you, we are not for you either.

Before you talk to anyone here, read the Careers page end to end. Everyone who comes into C4E crosses that roadblock first.

One thing we will not pretend about. Our own homepage has said COMING SOON for more than a year. The site is an open project. We build brands for other people faster than we build our own.

Work with us

Want to build something with the village, or move into it? Email me and tell me one thing you love. That is the whole application. 🙂

Email sg@c4e.in

Frequently asked questions

How big is the C4E team?

C4E is a small, tight-knit team. Every person owns their work end to end, and the founders are on the projects, not above them.

Who works at C4E?

The C4E team is Anshika Kushwaha, Chandni Menda, Fareen Vazir, Aarya Badhe, Kaushik Picha, Paras Yadav, Rishi Duggal, Kunal Garde, Himanshu Garg and Shyam Joshi.

Who founded C4E?

Saurabh Garg is a founder of C4E and runs operations and the event management practice across international markets. C4E has been running since 2016.

Does C4E work outside India?

Yes. C4E and its events business C4 Events deliver work across India, Southeast Asia and the Gulf, including Singapore, Thailand, Bali and Dubai.

Who builds C4E’s WordPress work?

AG Consulting is C4E’s WordPress partner. They build and run the WordPress work C4E takes on.

How do I apply for a job at C4E?

Read the Careers page first, then email sg@c4e.in. At some point in the process you will be asked to make a short video about one thing you love.