Thinking at C4E

The Over-Communication Promise

At C4E, we love the idea of Over-Communication. And we promise that we will never ever give anyone a silent treatment. Or ghost them. This means, we will always close the loop. If someone from C4E is unable to close loop, please write to Saurabh at sg@c4e.in. And if Saurabh is unable to close the loop, please...

October 2, 2025

Saurabh Garg

C4E Culture

I bore a 5-digit loss at C4E last week

We recently worked on a brand identity and design project for a startup that one of our long-time friends is building. And I did not raise the invoice for 50% of the project fee. Why did I say no to the money? When we take up a project, we make a promise to our clients – we will...

December 26, 2024

Chandni Menda

Thinking at C4E

How We Work at C4E

We don't. We play. While describing C4E, I often say we’re a unique setup. This piece is an attempt to back that claim. The risky part? When this goes out, we may realise we’re not so unique after all. But, I don’t think that would be a bad place to be at. If you find yourself building your business...

December 8, 2024

Chandni Menda

Thinking at C4E

Laying Bare: The C4E Values

[This is a WIP document. We know certain things are missing. But at the end of this exercise, we went to one of the core values you will see here - to ready, fire, aim. And thus, this is live and it will evolve.] If you’ve ever intended to interact with any of us at C4E, this...

November 20, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Why you should NOT work with us

With C4E, it’s either a hell-yes or a hell-no. There are no “positions” at C4E. It’s a relationship. And like any other relationship, even here, the in-between is messy. This is our attempt to run far from it. Now, the responsibility for that is not just on you, but on us too. And that’s why we spend a...

October 22, 2024

Chandni Menda

Thinking at C4E, C4E Culture

Time at C4E

C4E is built on freedom as a fundamental. When we started, the lowest hanging fruit was creating a space where you choose your working hours; instead of being dictated by a timesheet or reports. Now, with 2 people, freedom comes easy. You realise that timesheets serve no purpose within a group that is overcommunicating and has self-accountability. But,...

October 9, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Letter to Stakeholders – C4E’s August 2024

It's 2nd Oct 2024, and this piece is ready to leave our drafts. Last month, C and I sat down to review where we are at C4E with a 1-hour calendar block. It went on for 4 with still some to go. The point is, a LOT was happening. As we build C4E, this August Review...

October 3, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Design at C4E

Each thing we see around us is impacted by the design that we do. My sense is that in the near future, people who can design well will have a lot of impact in the way things run in the world around us. From building for those at the bottom of the pyramid to allowing the...

June 16, 2024

Saurabh Garg

Jobs, Thinking at C4E

Input, output, outcome – How we measure progress at C4E

Sometime last year, we stumbled upon the Input-Output-Outcome framework for tracking progress. I cannot trace it back to one individual or post, but it was a result of conversations with our friends, supporters, mentors, and people of the C4E Village. With any project / idea / initiative, there are three key indicators – Input – the time, energy,...

May 17, 2024

Chandni Menda

C4E Culture, Thinking at C4E

You’re Welcome (WIP)!

THIS PAGE IS WIP If you've ever thought about making C4E your home, this is a good place to start. We will talk about things here...

May 6, 2024

Chandni Menda

Thinking at C4E

The Over-Communication Promise

I bore a 5-digit loss at C4E last week

How We Work at C4E

Laying Bare: The C4E Values

Why you should NOT work with us

Time at C4E

Letter to Stakeholders – C4E’s August 2024

Design at C4E

Input, output, outcome – How we measure progress at C4E

You’re Welcome (WIP)!

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