Chandni Menda - Welcome to C4E!

Invitation to Taste

We’re hosting a pilot workshop on taste. And you’re invited to this experiment! Some things just feel right. A film. A design. A line of copy. A brand. You can’t always explain why – but you know it’s got taste. At C4E & Raw Draft, we’ve been obsessed with this. We’ve read, debated, and thrown half-baked theories into...

March 6, 2025

Chandni Menda

Blog

MOD or Motilal Oswal? Our Two Cents on the Revamped Identity

Before going to bed last night, I saw Motilal Oswal’s new brand make rounds on some WhatsApp groups. How do I and we as a brand design agency feel about this? So, without any context, the first thing I clicked on was: I thought the chatter was about a new payments / SaaS startup called Mo. Without immediately dissecting,...

February 12, 2025

Chandni Menda

Blog

I bore a 5-digit loss at C4E last week

We recently worked on a brand identity and design project for a startup that one of our long-time friends is building. And I did not raise the invoice for 50% of the project fee. Why did I say no to the money? When we take up a project, we make a promise to our clients – we will...

December 26, 2024

Chandni Menda

Thinking at C4E

How We Work at C4E

We don't. We play. While describing C4E, I often say we’re a unique setup. This piece is an attempt to back that claim. The risky part? When this goes out, we may realise we’re not so unique after all. But, I don’t think that would be a bad place to be at. If you find yourself building your business...

December 8, 2024

Chandni Menda

Thinking at C4E

Laying Bare: The C4E Values

[This is a WIP document. We know certain things are missing. But at the end of this exercise, we went to one of the core values you will see here - to ready, fire, aim. And thus, this is live and it will evolve.] If you’ve ever intended to interact with any of us at C4E, this...

November 20, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Why you should NOT work with us

With C4E, it’s either a hell-yes or a hell-no. There are no “positions” at C4E. It’s a relationship. And like any other relationship, even here, the in-between is messy. This is our attempt to run far from it. Now, the responsibility for that is not just on you, but on us too. And that’s why, we spend a...

October 22, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Time at C4E

C4E is built on freedom as a fundamental. When we started, the lowest hanging fruit was creating a space where you choose your working hours; instead of being dictated by a timesheet or reports. Now, with 2 people, freedom comes easy. You realise that timesheets serve no purpose within a group that is overcommunicating and has self-accountability. But,...

October 9, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Letter to Stakeholders – C4E’s August 2024

It's 2nd Oct 2024, and this piece is ready to leave our drafts. Last month, C and I sat down to review where we are at C4E with a 1-hour calendar block. It went on for 4 with still some to go. The point is, a LOT was happening. As we build C4E, this August Review...

October 3, 2024

Chandni Menda

C4E Culture, Thinking at C4E

Input, output, outcome – How we measure progress at C4E

Sometime last year, we stumbled upon the Input-Output-Outcome framework for tracking progress. I cannot trace it back to one individual or post, but it was a result of conversations with our friends, supporters, mentors, and people of the C4E Village. With any project / idea / initiative, there are three key indicators – Input – the time, energy,...

May 17, 2024

Chandni Menda

C4E Culture, Thinking at C4E

CSS 2: We created a safe space for female artists!

On May 4, 2024, we hosted the second C4E Spotlight Session (CSS), a women-only open mic, presented by Decoding Draupadi! If this is your first time here, I'll start with what CSS is. CSS is a series of in-person events that celebrate the performing arts and the world of entertainment. Run in partnership with our communities around women,...

May 8, 2024

Chandni Menda

Blog

Author: Chandni Menda

Invitation to Taste

MOD or Motilal Oswal? Our Two Cents on the Revamped Identity

I bore a 5-digit loss at C4E last week

How We Work at C4E

Laying Bare: The C4E Values

Why you should NOT work with us

Time at C4E

Letter to Stakeholders – C4E’s August 2024

Input, output, outcome – How we measure progress at C4E

CSS 2: We created a safe space for female artists!

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Author: Chandni Menda

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