Every D2C founder faces this question within the first 30 days of going live: Should we use a Shopify theme or build a custom store? Templates look quick and cost-efficient. Custom builds promise flexibility and brand uniqueness. But the real decision isn’t aesthetic — it’s strategic. The right choice depends on your stage, scale, and system maturity. Because a...
Every D2C founder in India starts with a Shopify trial and a dream — that one great product, good design, and a few Instagram ads will make it fly. But scaling a D2C brand on Shopify takes far more than aesthetics or performance campaigns. It demands systems: for discovery, conversion, fulfillment, and retention. Over the last five...
Every D2C founder eventually hits the same realization — good design doesn’t automatically mean good sales. You can have stunning photography, the perfect Shopify theme, and still see carts abandoned halfway. Because a design that looks good isn’t the same as a design that works. The difference lies in understanding how users actually shop online — where...
Scroll through your LinkedIn feed or Instagram Explore page and you’ll notice something strange — every brand looks… familiar. Soft sans-serif typography. Rounded icons. Pastel gradients. Minimalist UIs. It’s clean, safe, and painfully indistinguishable. SaaS startups look like D2C skincare brands. D2C brands look like fintech apps and fintech apps look like clones of each other. The modern design...
Most founders equate branding with a logo reveal. But for consumer brands, a logo is just the entry point — not the ecosystem. A true visual identity system is the backbone of recognition. It ensures that every ad, package, and Instagram post feels unmistakably yours, even if the logo isn’t visible. From Boat’s high-energy palettes to Paper Boat’s...
Most D2C founders start by obsessing over ads, influencers, and growth hacks. But when conversions stagnate at 1–2%, the issue rarely lies in traffic — it lies in design. In the Shopify ecosystem, design isn’t decoration. It’s conversion architecture — the difference between a visitor browsing and a visitor buying. As India’s D2C ecosystem matures, founders are realizing...
Consumer tech is no longer a niche — it’s how India lives, shops, and connects. Whether it’s Zepto delivering groceries, CRED gamifying finance, or Noise selling wearables, consumer tech brands now shape culture as much as they sell convenience. In this landscape, product-market fit alone isn’t enough. Founders must also build brand-market fit — where your identity, story, and...
For decades, B2B marketing meant whitepapers, brochures, and webinars. The tone was serious, the visuals minimal, and the attention spans long. But in 2025, even industries like BFSI, HealthTech, and manufacturing are discovering that a 20-second short video can outperform a 20-page deck. The reason? Decision-makers are also consumers of short-form video. They scroll LinkedIn and Instagram...
A few years ago, branded content meant logistics. Camera setups. Studio rentals. Models, makeup, post-production timelines — all tied together by an expensive creative idea that took weeks to go live. Today, it can start with a prompt. A marketer can describe a product, set a mood, and watch an AI tool generate dozens of campaign visuals within hours....
If there’s one thing that defines the creator economy today, it’s volume. From YouTubers running multiple channels to brands publishing five Reels a day, the game has shifted from one great video to consistent video velocity. But scaling editing output from 5 to 50 videos a month doesn’t just mean hiring more editors. It means rethinking your...