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Blog

Invitation to Taste

We’re hosting a pilot workshop on taste. And you’re invited to this experiment!  Some things just feel right. A film. A design. A line of copy. A brand. You can’t always explain why – but you know it’s got taste. At C4E & Raw Draft, we’ve been obsessed with this. We’ve read, debated, and thrown half-baked theories into...

The Importance of Brand Authenticity and Brand Awareness in the Digital Age

In the doomsrolling world of digital noise, brand awareness isn't just a buzzword—it's survival. It's the place that most performance marketers miss and ignore in the chase of growth! However, experience has taught us how genuine brand narratives, carefully crafted through consistent hard work over the years cut through the algorithmic clutter and forge real connections!...