We don't. We play. While describing C4E, I often say we’re a unique setup. This piece is an attempt to back that claim. The risky part? When this goes out, we may realise we’re not so unique after all. But, I don’t think that would be a bad place to be at. If you find yourself building your business...
[This is a WIP document. We know certain things are missing. But at the end of this exercise, we went to one of the core values you will see here - to ready, fire, aim. And thus, this is live and it will evolve.] If you’ve ever intended to interact with any of us at C4E, this...
With C4E, it’s either a hell-yes or a hell-no. There are no “positions” at C4E. It’s a relationship. And like any other relationship, even here, the in-between is messy. This is our attempt to run far from it. Now, the responsibility for that is not just on you, but on us too. And that’s why, we spend a...
C4E is built on freedom as a fundamental. When we started, the lowest hanging fruit was creating a space where you choose your working hours; instead of being dictated by a timesheet or reports. Now, with 2 people, freedom comes easy. You realise that timesheets serve no purpose within a group that is overcommunicating and has self-accountability. But,...
It's 2nd Oct 2024, and this piece is ready to leave our drafts. Last month, C and I sat down to review where we are at C4E with a 1-hour calendar block. It went on for 4 with still some to go. The point is, a LOT was happening. As we build C4E, this August Review...
Each thing we see around us is impacted by the design that we do. My sense is that in the near future, people who can design well will have a lot of impact in the way things run in the world around us. From building for those at the bottom of the pyramid to allowing the...
Sometime last year, we stumbled upon the Input-Output-Outcome framework for tracking progress. I cannot trace it back to one individual or post, but it was a result of conversations with our friends, supporters, mentors, and people of the C4E Village. With any project / idea / initiative, there are three key indicators – Input – the time, energy,...
THIS PAGE IS WIP If you've ever thought about making C4E your home, this is a good place to start. We will talk about things here...
We are big on reading. And we are big on lessons. Here are some pieces that we've compiled into what we call Mandatory Reads that we encourage each person to read at C4E. I have embedded a Google Slides into this page. This allows me the convenience of adding more slides / context about each thing....
As The C4E Collective, we work in many niches including books, films, gender justice, sustainability, podcasts. Most of our work is helping brands and companies with their marketing communication and brand strategy needs. We are currently in the early years of our business, and if you are one or remember that phase of your business, you will...