We are big on reading. And we are big on lessons. Here are some pieces that we've compiled into what we call Mandatory Reads that we encourage each person to read at C4E. I have embedded a Google Slides into this page. This allows me the convenience of adding more slides / context about each thing....
As The C4E Collective, we work in many niches including books, films, gender justice, sustainability, podcasts. Most of our work is helping brands and companies with their marketing communication and brand strategy needs. We are currently in the early years of our business, and if you are one or remember that phase of your business, you will...
That’s why we want to tell you how we go about hiring at C4E. Think about the last team you applied to work with. What was your first interaction with them like? How did their first email make you feel? What did you tell your friend about the org? Starting work at a new place comes with all...
Hi! My name is Saurabh. Mostly found lurking on Twitter at @saurabh or at saurabhgarg.com. And if you are here, you either want to know more about the cohort we run for young people, or you have a bone to pick with me! In either case, here is who we are in a nutshell. We’re a group of...
If there’s one thing we’re AFRAID of as a small team, it is the Big Company Syndrome. See this? It’s our nightmare. Waiting for a clear brief to be shared, NOT moving our backside unless we’re nudged by the “person in charge”, doing the bare minimum, and getting stuck in the loop of processes and approvals instead of...
Yesterday I was at yet another C4E Table and I realized that these tables are the epitome of People Create Magic. These tables bring people from varied backgrounds / experiences and allow me to spark serendipity, learn new things, make new friends and think beyond what I could otherwise! In fact, not just for me but for...
The C4E "Rejection" You’ve applied to multiple companies this month. It’s been both exciting and exhausting – chasing people for confirmations, working on multiple copy tests (all while thinking, I should not be working on unpaid samples), and figuring out the sweet spot of follow-ups. You may not enjoy the process, but you are hopeful of the...
The C4E team is a smart, interesting mix of experienced folks and 20-year-olds brimming with energy that's more up-to-date. While that's a fact we share quite often, we want to do more. And that's why, this year, we've all decided to share snippets of our lives, at work and outside, through the lessons we learn each...
The lore has it that the Pandavas spent 13 years in exile. And while on the looks of it, it seems they were merely in exile, they were doing what everyone in exile must do - survive. And prepare for the war. Which is always impending. You just don't know when. Especially when you are in...
Here's a short note that we wrote for ourselves, reminding each other about how business communication could be effective and pleasant at the same time. So, we as a team have been on the receiving end of numerous emails asking us for updates. With time, we've sort of mastered the art of sending such emails. Here's how...