Most people know MrBeast for outrageous challenges, million-dollar giveaways, and jaw-dropping stunts. What they often miss is the invisible engine behind his success: editing. Every video is a masterclass in creator workflows — from hook-driven intros to snappy cuts that keep viewers glued for 15+ minutes. While his brand may be built on big ideas, the retention...
Your brand has five seconds. That’s it. Five seconds to make someone stop scrolling immediately. Click. Buy. Care. What do they see in those five seconds? Not your product, nope. They see your branding. And if it’s not working, you’ve already lost. Most brands fail not because they’re “bad” but because they look like everyone else. Too safe....
If your rebrand leaves your audience behind, it’s not a rebrand. You can change your logo, update your visuals, even rewrite your brand story from scratch. But if your customers don’t recognize you when you’re done, you’ve lost the most important thing for any business: trust. And trust is the only thing that makes a brand worth following. Don’t...
The C4E "Rejection" You’ve applied to multiple companies this month. It’s been both exciting and exhausting – chasing people for confirmations, working on multiple copy tests (all while thinking, I should not be working on unpaid samples), and figuring out the sweet spot of follow-ups. You may not enjoy the process, but you are hopeful of the...
The lore has it that the Pandavas spent 13 years in exile. And while on the looks of it, it seems they were merely in exile, they were doing what everyone in exile must do - survive. And prepare for the war. Which is always impending. You just don't know when. Especially when you are in...
So, you’re finally here! Welcome! If you are reading this, this means we’ve exchanged a few hellos or even had a lengthy and philosophical conversation about business, sports, life, and anything, but the weather. Here’s a short note about us. About who we are, why we exist, what we do, how we do what we do and what to...