The C4E Promise!

So, you’re finally here. Welcome.

If you are reading this, it means we have exchanged a few hellos, or even had a lengthy and philosophical conversation about business, sports, life, and anything but the weather. Here is a short note about us: who we are, why we exist, what we do, how we do it, and what to expect as we try to work together.

While we may come across as a marketing consulting company, in real life we are a group of high–agency, self-directed, enthusiastic, resourceful people who also double up as sports fans, travellers, philosophers, aspiring motivational speakers, novelists, music addicts, foodies, and everything in between.

We believe in standing on the shoulders of giants and bouncing higher. And as we reach beyond what we are individually capable of, we pay it forward and offer our shoulders for others to stand on.

Why we exist

Well, we are selfish. We are here to get better each day. And we want to do so by making lives tangibly better, for the world at large. And, of course, make money in the process. It is not a dirty word. It makes the world go around.

Philosophy apart, we are driven by our passion for doing the best work of our lives, every single day. We want to make a dent in the universe. We want to impact lives. No, seriously. The opportunity exists, and a vague idea of how to go about it simmers in our heads. And while we do that, we are asking imploring you to let us be a part of your dream, your great adventure, your life.

How we work

We constantly seek answers to the question, “what next that will wow?” We are easily inspired. We try not to reinvent the wheel, and yet we question every damn thing that is out there.

We work best if you consider us part of your team, not a third-party vendor, supplier, contractor or consultant. Once we are on board, we are aligned to your mission, and we will do everything ethically, morally, humanly and inhumanly possible to achieve it.

Our promise

Here is a small charter on how we work. Call these our terms and conditions. Call these our promise, if you will. At C4E, we:

• Do unto others as we’d want them to do to us.
• Respect other people’s time. And we love it if everyone respects our time as well. After all, time is the scarcest asset we have.
• Are easygoing and lighthearted about almost everything. And yet we won’t let anything hold us back when we work. We take ourselves and our work very seriously. There’s a good chance you’ve witnessed that already.
• Take a very long-term view of things with each person, company or idea we get a chance to work with. We want to be in business forever. Or, like Naval says, play long-term games with long-term people.
• Question ourselves a lot. Our favourite question is, “what positive impact is this going to create?” We take a moment (more than one, to be honest) to think about what we are doing here, and what we would work with you on.
• Operate like we own your business: think strategically, make wise decisions, study the nuances. Our arrangement with you is an affair of a lifetime to us, and that is why we want to give it our best, all the time.
• Trust handshakes (and eye contact on video calls now) more than contracts. We might have been taken for rides or hurt in the process, but we continue to take a leap of faith with people. This is what makes life worth living. No?
• Would do WHATEVER it takes to ensure you are happy. And we will NOT rest till you ask us to stop.

Phew. So yeah.

Sincerely,
Chandni, Kaushik, Paras, Pooja, Saurabh and all the others from the C4E Collective.