BFSI Branding in India: Building Trust in a High-Stakes Industry
Imagine two banks offering identical savings accounts. One is a household name with a reputation for stability. The other is a new digital-first startup. Most Indian consumers will instinctively lean toward the familiar name. Why? Because in financial services, trust is currency.Unlike FMCG or fashion, a misstep in banking, insurance, or fintech does not just cost...