Author: Saurabh Garg

The Art of Building Brand Awareness: Lessons from India’s Marketing Maestros

In the vibrant landscape of Indian marketing, success stories often begin with individuals who, like the legendary Eklavya, learned from afar, observed keenly, and practised relentlessly. As someone who has spent two decades in the trenches of branding and marketing, I can tell you that the path to excellence is paved with both traditional wisdom and...