At C4E, we love the idea of Over-Communication. And we promise that we will never ever give anyone a silent treatment. Or ghost them. This means, we will always close the loop. If someone from C4E is unable to close loop, please write to Saurabh at sg@c4e.in. And if Saurabh is unable to close the loop, please...
The year was 1999 (yeah I am that old).I was uploading my first webpage (on Geocities - anyone remember that?) while most Indian businesses were still debating whether email would replace the fax machine. Fast forward to today – I've ghostwritten for business leaders, advised Fortune 500 CMOs, worked on 15 of the top 20 brands...
In the vibrant landscape of Indian marketing, success stories often begin with individuals who, like the legendary Eklavya, learned from afar, observed keenly, and practised relentlessly. As someone who has spent two decades in the trenches of branding and marketing, I can tell you that the path to excellence is paved with both traditional wisdom and...
The other day, while working on branding and marketing for a health-tech brand, a young designer proudly presented a bright orange logo as part of their brand identity and brand strategy."Orange represents energy and creativity," she explained, citing color psychology studies from American universities. Most folks on the call nodded appreciatively – except for the oldest...
I've spent almost two decades watching brands rise and fall and I’ve been a part of some of these rises and falls. I think the best way to explain this is to think about building a brand as a similar activity like arranging a marriage in an Indian household. Everyone has an opinion, the stakes are...
Each thing we see around us is impacted by the design that we do. My sense is that in the near future, people who can design well will have a lot of impact in the way things run in the world around us. From building for those at the bottom of the pyramid to allowing the...
As The C4E Collective, we work in many niches including books, films, gender justice, sustainability, podcasts. Most of our work is helping brands and companies with their marketing communication and brand strategy needs.We are currently in the early years of our business, and if you are one or remember that phase of your business, you will...