Explore the art of storytelling in branding and marketing. Learn from iconic thinkers and Indian brands that use storytelling to captivate audiences and build legacies. ...
The year was 1999 (yeah I am that old).I was uploading my first webpage (on Geocities - anyone remember that?) while most Indian businesses were still debating whether email would replace the fax machine. Fast forward to today – I've ghostwritten for business leaders, advised Fortune 500 CMOs, worked on 15 of the top 20 brands...
In the vibrant landscape of Indian marketing, success stories often begin with individuals who, like the legendary Eklavya, learned from afar, observed keenly, and practised relentlessly. As someone who has spent two decades in the trenches of branding and marketing, I can tell you that the path to excellence is paved with both traditional wisdom and...
The other day, while working on branding and marketing for a health-tech brand, a young designer proudly presented a bright orange logo as part of their brand identity and brand strategy."Orange represents energy and creativity," she explained, citing color psychology studies from American universities. Most folks on the call nodded appreciatively – except for the oldest...
I've spent almost two decades watching brands rise and fall and I’ve been a part of some of these rises and falls. I think the best way to explain this is to think about building a brand as a similar activity like arranging a marriage in an Indian household. Everyone has an opinion, the stakes are...
On May 4, 2024, we hosted the second C4E Spotlight Session (CSS), a women-only open mic, presented by Decoding Draupadi!If this is your first time here, I'll start with what CSS is.CSS is a series of in-person events that celebrate the performing arts and the world of entertainment. Run in partnership with our communities around women,...
Adventure Works Solutions LLP is the legal entity that runs C4E. At C4E we are a communications collective that works with individuals, startups and large businesses on their marketing, strategy and communication challenges. Our work straddles four distinct practice areas – Brand Design, Digital Marketing Strategy, Content Services and Corporate Events. Know more about us at www.c4e.in.Frequently asked...