Beyond SEO: Mastering AEO and GEO in the Age of AI-Driven Search Optimization
Introduction: The Evolving Search Landscape The search optimization universe is expanding beyond traditional SEO. For years, Search Engine Optimization (SEO) has been the cornerstone of digital visibility strategies. Now, two emerging approaches – Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) – are reshaping how brands connect with audiences through search. This evolution from SEO to AEO...