If you think a strong brand will save you, think again. In 2003, LEGO was falling apart—fast. Customers stopped caring. Kids moved on. Revenue tanked. $300 million in the red. It happened because LEGO forgot why people loved them in the first place. They chased trends. They lost focus. They tried to be everything except the thing they were...
You can spot it from a mile away: that too-perfect symmetry, the color palette straight out of a preset. Another logo, another brand that looks like it was made by a bot. Because it was. AI in brand design is already here, and it’s moving faster than most brands can think. Tools like Looka can churn out a brand kit...
If your brand doesn’t have a voice, it doesn’t have a shot. You can pour money into ads, tweak your logo, or follow every trend on LinkedIn. If your brand sounds like everyone else, you’re forgettable. At a time when 81% of consumers need to trust a brand before buying from it, sounding generic is a liability. And yet,...
You don’t need more ads. You need clarity. Most businesses throw money at marketing, thinking it’ll solve everything: low traffic, weak conversions, slow growth. But what if the problem isn’t your marketing at all? The truth is, most founders and marketers still confuse branding with marketing. They think a new logo is a campaign. They run ads without ever...
Discover why clear branding is crucial for success. Enhance visibility, build credibility, and foster loyalty....
Find out why storytelling is essential for modern branding, especiall in 2025 Learn strategies to create authentic connections and build brands that last!...
The year was 1999 (yeah I am that old). I was uploading my first webpage (on Geocities - anyone remember that?) while most Indian businesses were still debating whether email would replace the fax machine. Fast forward to today – I've ghostwritten for business leaders, advised Fortune 500 CMOs, worked on 15 of the top 20 brands...
The other day, while working on branding and marketing for a health-tech brand, a young designer proudly presented a bright orange logo as part of their brand identity and brand strategy. "Orange represents energy and creativity," she explained, citing color psychology studies from American universities. Most folks on the call nodded appreciatively – except for the oldest...
I've spent almost two decades watching brands rise and fall and I’ve been a part of some of these rises and falls. I think the best way to explain this is to think about building a brand as a similar activity like arranging a marriage in an Indian household. Everyone has an opinion, the stakes are...