A brand strategy consultant works out what a company stands for, who it is for, and how it should be described, before any logo or website is designed. The engagement is priced on senior time, runs 7 to 9 weeks before design at BrandBuddy, and a founder-run company needs one when growth has outrun t...
A brand consultant decides what a company should stand for and how it should be described. A branding agency builds and runs that brand at scale across identity, campaigns and media. A design studio makes the visual and verbal artefacts. A founder hires the consultant first, when the story is unclea...
A brand story is the short, true account of why a company exists, who it serves and what it does differently, written so that any employee can repeat it in their own words. It is not a tagline, a founder biography or an About page. It fits on one page and survives a sales call....
Brand storytelling is the practice of telling one true company story, consistently, to every audience the company depends on: customers, staff, investors and partners. As a method it starts with interviews and evidence, chooses one position, writes a core story, then adapts it by audience. It is a m...
Brand purpose is the reason a company exists beyond making money, stated in a sentence that its founder, staff and customers would all agree is true. A real brand purpose is found in what the company already does when nobody is watching. It is a mistake to put it on the wall when the company's daily...
Business storytelling is the discipline of telling one company story to the four audiences a business depends on: customers, staff, investors and partners. Each audience asks a different question, so each version opens differently and carries different proof, but the belief and the difference stay f...
A founder story is the account of why a founder started the company, what they saw that others missed, and what the company does about it now. Written well, one text sells to customers, hires staff and raises capital. Written as a hero tale, it does none of these, because nobody trusts a story with ...
Brand culture is the match between what a company says it stands for and how its people behave when no customer is watching. The brand is what the company does on a Tuesday: the reply time, the refund decision, the meeting that starts late. Aligning the two means fixing conduct first and publishing ...
The 4R method is BrandBuddy's four-step process for building a brand at a founder-run company: Roots (discovery), Routes (framework), Represent (design) and Rollout (the brand in market). The first two steps take 7 to 9 weeks and produce the strategy. Design is step three. Rollout covers the launch ...