You can get a logo in 30 seconds now. Type in your brand name. Pick a few colors. Let the AI do its thing. Boom. You’re branded. Or are you? AI-generated logos are everywhere. They’re fast, free (ish), and look decent on a pitch deck. But there’s a tradeoff no one talks about: Looking professional ≠ being memorable. This piece will illustrate...
If your brand looks tired, your customers can feel it. If it feels like something’s off, it probably is. Too many businesses mistake a brand refresh for a rebrand. Or worse, try to reinvent themselves when all they needed was a simple update. And every time, they lose what matters most: the trust they worked so hard to build. A...
Rebranding can save your business. Or sink it. Too many brands jump in thinking it’s just a new logo, a shiny website, or a clever tagline. But when it goes wrong, it really goes wrong. The average rebrand takes 7 months and involves updating over 215 assets. That’s a major investment of time, energy, and budget. And yet,...
Yes, your logo doesn’t define your brand, but it might just be the reason someone gives you five seconds or none at all. Today, visuals are your first handshake with a customer. The gut feeling. The thing people remember when your name slips their mind. And most brands still get it wrong. They default to whatever’s trending. They...
Explore the role of a logo in brand identity. See how iconic Indian logos like Doordarshan’s reflect values, foster connections, and create impact....