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Shorts Tag

Visual breakdown of short-form B2B video structure.

Short-Form Video Editing for B2B Brands

For decades, B2B marketing meant whitepapers, brochures, and webinars. The tone was serious, the visuals minimal, and the attention spans long. But in 2025, even industries like BFSI, HealthTech, and manufacturing are discovering that a 20-second short video can outperform a 20-page deck. The reason? Decision-makers are also consumers of short-form video. They scroll LinkedIn and Instagram...