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Startup Tag

Indian entrepreneur working on a laptop with floating ecommerce icons like shopping cart, payments, and product boxes, symbolizing Shopify store setup.

Setting Up a Shopify Store: Step-by-Step for Startups

If you are launching a D2C or ecommerce startup in India, Shopify is one of the most founder-friendly platforms. It powers over 4.6 million stores globally, and in India, it has become the backbone for startups in categories like fashion, beauty, home goods, and food delivery. Why? Because Shopify allows founders to go live quickly without deep...

September 29, 2025
Vishal Menda
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Indian startup founder in a coworking space sketching a logo with brand design elements visible on laptop screen, symbolizing brand design strategy.

Brand Design Strategy for Startups: Building Identity That Scales

Every startup begins with an idea. But investors, customers, and employees don’t buy the idea — they buy into the brand. A clean logo, consistent design, and clear voice often make the difference between being remembered and being forgotten. Think about India’s most successful startups: Zomato, boAt, Byju’s. Long before they scaled, they invested in design choices...

September 29, 2025
Vishal Menda
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The C4E Collective is a channel and media agnostic marketing communications agency that works with individuals, startups and large businesses on their marketing, strategy and communication challenges.

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Adventure Works Solutions LLP
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