Rebranding can save your business. Or sink it. Too many brands jump in thinking it’s just a new logo, a shiny website, or a clever tagline. But when it goes wrong, it really goes wrong. The average rebrand takes 7 months and involves updating over 215 assets. That’s a major investment of time, energy, and budget. And yet,...
AI can build a brand in minutes. A logo in five seconds. A brand voice in less than that. But when everyone has access to the same tools, speed stops being an advantage. It just becomes noise. Louder, faster, blander noise. We’re in a strange place right now where AI is smart enough to generate strategy decks but...
If you’re still editing your Shorts by yourself, you’re already behind. Not because your ideas aren’t good. Not because you don’t know what you’re doing. But because the pace of YouTube Shorts is brutal. 70 billion views a day. 1.2 billion Shorts already out there. You don’t win that game by winging it. You win it by showing up...
You can spot it from a mile away: that too-perfect symmetry, the color palette straight out of a preset. Another logo, another brand that looks like it was made by a bot. Because it was. AI in brand design is already here, and it’s moving faster than most brands can think. Tools like Looka can churn out a brand kit...
We’re hosting a pilot workshop on taste. And you’re invited to this experiment! Some things just feel right. A film. A design. A line of copy. A brand. You can’t always explain why – but you know it’s got taste. At C4E & Raw Draft, we’ve been obsessed with this. We’ve read, debated, and thrown half-baked theories into...