Shopify Design Principles for Converting D2C Stores
Most D2C founders start by obsessing over ads, influencers, and growth hacks. But when conversions stagnate at 1–2%, the issue rarely lies in traffic — it lies in design. In the Shopify ecosystem, design isn’t decoration. It’s conversion architecture — the difference between a visitor browsing and a visitor buying. As India’s D2C ecosystem matures, founders are realizing...
