You can spot it from a mile away: that too-perfect symmetry, the color palette straight out of a preset. Another logo, another brand that looks like it was made by a bot. Because it was. AI in brand design is already here, and it’s moving faster than most brands can think. Tools like Looka can churn out a brand kit...
If your brand doesn’t have a voice, it doesn’t have a shot. You can pour money into ads, tweak your logo, or follow every trend on LinkedIn. If your brand sounds like everyone else, you’re forgettable. At a time when 81% of consumers need to trust a brand before buying from it, sounding generic is a liability. And yet,...
You don’t need more ads. You need clarity. Most businesses throw money at marketing, thinking it’ll solve everything: low traffic, weak conversions, slow growth. But what if the problem isn’t your marketing at all? The truth is, most founders and marketers still confuse branding with marketing. They think a new logo is a campaign. They run ads without ever...
Introduction In 2025, search optimization is no longer a one-dimensional game of ranking on Google’s first page. The digital landscape has transformed into a multifaceted ecosystem where traditional search engines coexist with voice assistants, AI chatbots, and generative AI platforms. To stay visible, brands must master three distinct yet interconnected disciplines: Search Engine Optimization (SEO), Answer Engine...
We’re hosting a pilot workshop on taste. And you’re invited to this experiment! Some things just feel right. A film. A design. A line of copy. A brand. You can’t always explain why – but you know it’s got taste. At C4E & Raw Draft, we’ve been obsessed with this. We’ve read, debated, and thrown half-baked theories into...
Before going to bed last night, I saw Motilal Oswal’s new brand make rounds on some WhatsApp groups. How do I and we as a brand design agency feel about this? So, without any context, the first thing I clicked on was: I thought the chatter was about a new payments / SaaS startup called Mo. Without immediately dissecting,...
Discover why clear branding is crucial for success. Enhance visibility, build credibility, and foster loyalty....
Explore the role of a logo in brand identity. See how iconic Indian logos like Doordarshan’s reflect values, foster connections, and create impact....
Find out why storytelling is essential for modern branding, especiall in 2025 Learn strategies to create authentic connections and build brands that last!...
Step into the future of event marketing, for 2025. Engage more deeply using insights on new tech and consumer preferences....