Scroll through your LinkedIn feed or Instagram Explore page and you’ll notice something strange — every brand looks… familiar. Soft sans-serif typography. Rounded icons. Pastel gradients. Minimalist UIs. It’s clean, safe, and painfully indistinguishable. SaaS startups look like D2C skincare brands. D2C brands look like fintech apps and fintech apps look like clones of each other. The modern design...
Most founders equate branding with a logo reveal. But for consumer brands, a logo is just the entry point — not the ecosystem. A true visual identity system is the backbone of recognition. It ensures that every ad, package, and Instagram post feels unmistakably yours, even if the logo isn’t visible. From Boat’s high-energy palettes to Paper Boat’s...
Consumer tech is no longer a niche — it’s how India lives, shops, and connects. Whether it’s Zepto delivering groceries, CRED gamifying finance, or Noise selling wearables, consumer tech brands now shape culture as much as they sell convenience. In this landscape, product-market fit alone isn’t enough. Founders must also build brand-market fit — where your identity, story, and...
Every startup begins with an idea. But investors, customers, and employees don’t buy the idea — they buy into the brand. A clean logo, consistent design, and clear voice often make the difference between being remembered and being forgotten. Think about India’s most successful startups: Zomato, boAt, Byju’s. Long before they scaled, they invested in design choices...
If your rebrand leaves your audience behind, it’s not a rebrand. You can change your logo, update your visuals, even rewrite your brand story from scratch. But if your customers don’t recognize you when you’re done, you’ve lost the most important thing for any business: trust. And trust is the only thing that makes a brand worth following. Don’t...
If your brand looks tired, your customers can feel it. If it feels like something’s off, it probably is. Too many businesses mistake a brand refresh for a rebrand. Or worse, try to reinvent themselves when all they needed was a simple update. And every time, they lose what matters most: the trust they worked so hard to build. A...
Rebranding can save your business. Or sink it. Too many brands jump in thinking it’s just a new logo, a shiny website, or a clever tagline. But when it goes wrong, it really goes wrong. The average rebrand takes 7 months and involves updating over 215 assets. That’s a major investment of time, energy, and budget. And yet,...
Yes, your logo doesn’t define your brand, but it might just be the reason someone gives you five seconds or none at all. Today, visuals are your first handshake with a customer. The gut feeling. The thing people remember when your name slips their mind. And most brands still get it wrong. They default to whatever’s trending. They...
You can spot it from a mile away: that too-perfect symmetry, the color palette straight out of a preset. Another logo, another brand that looks like it was made by a bot. Because it was. AI in brand design is already here, and it’s moving faster than most brands can think. Tools like Looka can churn out a brand kit...
Before going to bed last night, I saw Motilal Oswal’s new brand make rounds on some WhatsApp groups. How do I and we as a brand design agency feel about this? So, without any context, the first thing I clicked on was: I thought the chatter was about a new payments / SaaS startup called Mo. Without immediately dissecting,...