A few years ago, branded content meant logistics. Camera setups. Studio rentals. Models, makeup, post-production timelines — all tied together by an expensive creative idea that took weeks to go live. Today, it can start with a prompt. A marketer can describe a product, set a mood, and watch an AI tool generate dozens of campaign visuals within hours....
India’s D2C ecosystem is booming, with startups in beauty, fashion, health, and lifestyle scaling rapidly. Once local traction is built, the US is often the natural next step. Why? Because it is the largest ecommerce market in the world, valued at over $1.1 trillion in 2023. For Indian Shopify brands, the US offers: A huge addressable market...
India’s D2C boom is one of the fastest in the world. From skincare startups in Bengaluru to homegrown fashion labels in Delhi, thousands of new brands are turning to Shopify to launch online stores. But in a crowded market, simply setting up a store is not enough. India’s D2C market has crossed $60 billion in 2025, fueled...