Every D2C founder eventually hits the same realization — good design doesn’t automatically mean good sales. You can have stunning photography, the perfect Shopify theme, and still see carts abandoned halfway. Because a design that looks good isn’t the same as a design that works. The difference lies in understanding how users actually shop online — where...
Most D2C founders start by obsessing over ads, influencers, and growth hacks. But when conversions stagnate at 1–2%, the issue rarely lies in traffic — it lies in design. In the Shopify ecosystem, design isn’t decoration. It’s conversion architecture — the difference between a visitor browsing and a visitor buying. As India’s D2C ecosystem matures, founders are realizing...
Direct-to-consumer (D2C) brands have transformed India’s retail landscape. In the past decade, more than 600 Indian startups have embraced the D2C model, cutting out middlemen and connecting directly with customers online. What fuels this revolution is not just a shift in consumer behavior but also the technology that makes it possible. At the center of this shift is Shopify. Shopify...