Brands don’t fall apart overnight but rot slowly… through a hundred tiny cracks nobody notices. It may be inconsistent visuals. Unclear messaging. A customer experience that falls short of the promise. You don’t see the damage immediately. You see it when customers stop coming back, word-of-mouth dries up, and even the best marketing campaigns start falling flat. A brand audit...
You can get a logo in 30 seconds now. Type in your brand name. Pick a few colors. Let the AI do its thing. Boom. You’re branded. Or are you? AI-generated logos are everywhere. They’re fast, free (ish), and look decent on a pitch deck. But there’s a tradeoff no one talks about: Looking professional ≠ being memorable. This piece will illustrate...
Yes, your logo doesn’t define your brand, but it might just be the reason someone gives you five seconds or none at all. Today, visuals are your first handshake with a customer. The gut feeling. The thing people remember when your name slips their mind. And most brands still get it wrong. They default to whatever’s trending. They...
Each thing we see around us is impacted by the design that we do. My sense is that in the near future, people who can design well will have a lot of impact in the way things run in the world around us. From building for those at the bottom of the pyramid to allowing the...