Find out why storytelling is essential for modern branding, especiall in 2025 Learn strategies to create authentic connections and build brands that last!...
The year was 1999 (yeah I am that old). I was uploading my first webpage (on Geocities - anyone remember that?) while most Indian businesses were still debating whether email would replace the fax machine. Fast forward to today – I've ghostwritten for business leaders, advised Fortune 500 CMOs, worked on 15 of the top 20 brands...
The other day, while working on branding and marketing for a health-tech brand, a young designer proudly presented a bright orange logo as part of their brand identity and brand strategy. "Orange represents energy and creativity," she explained, citing color psychology studies from American universities. Most folks on the call nodded appreciatively – except for the oldest...
I've spent almost two decades watching brands rise and fall and I’ve been a part of some of these rises and falls. I think the best way to explain this is to think about building a brand as a similar activity like arranging a marriage in an Indian household. Everyone has an opinion, the stakes are...
As The C4E Collective, we work in many niches including books, films, gender justice, sustainability, podcasts. Most of our work is helping brands and companies with their marketing communication and brand strategy needs. We are currently in the early years of our business, and if you are one or remember that phase of your business, you will...