How to Run a Brand Audit: A Brutally Honest Checklist
Brands don’t fall apart overnight but rot slowly… through a hundred tiny cracks nobody notices. It may be inconsistent visuals. Unclear messaging. A customer experience that falls short of the promise. You don’t see the damage immediately. You see it when customers stop coming back, word-of-mouth dries up, and even the best marketing campaigns start falling flat. A brand audit...