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Brand Tag

Minimalist vs maximalist branding image

Minimalist vs Maximalist Branding: A No-Fluff Guide

Your brand has five seconds. That’s it. Five seconds to make someone stop scrolling immediately. Click. Buy. Care. What do they see in those five seconds? Not your product, nope. They see your branding. And if it’s not working, you’ve already lost. Most brands fail not because they’re “bad” but because they look like everyone else. Too safe....

Illustration showing a person reviewing a brand audit checklist with a magnifying glass

How to Run a Brand Audit: A Brutally Honest Checklist

Brands don’t fall apart overnight but rot slowly… through a hundred tiny cracks nobody notices. It may be inconsistent visuals. Unclear messaging. A customer experience that falls short of the promise. You don’t see the damage immediately. You see it when customers stop coming back, word-of-mouth dries up, and even the best marketing campaigns start falling flat. A brand audit...

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AI-Generated Logos: Worth It or Just a Shortcut?

You can get a logo in 30 seconds now. Type in your brand name. Pick a few colors. Let the AI do its thing. Boom. You’re branded. Or are you? AI-generated logos are everywhere. They’re fast, free (ish), and look decent on a pitch deck. But there’s a tradeoff no one talks about: Looking professional ≠ being memorable. This piece will illustrate...

Professional video editing cost breakdown visual

Professional Video Editing Cost Explained: Rates, Packages & What You Get

Are you creating content without investing in professional editing? It just means you’re leaving money—and attention—on the table. When 93% of marketers say video has landed them new customers, quality can’t be negotiated with.  Are you trying to find your place in a saturated market? Or perhaps you’re a creator building a loyal audience?  No matter what, your video...