Consumer tech is no longer a niche — it’s how India lives, shops, and connects. Whether it’s Zepto delivering groceries, CRED gamifying finance, or Noise selling wearables, consumer tech brands now shape culture as much as they sell convenience. In this landscape, product-market fit alone isn’t enough. Founders must also build brand-market fit — where your identity, story, and...
For decades, B2B marketing meant whitepapers, brochures, and webinars. The tone was serious, the visuals minimal, and the attention spans long. But in 2025, even industries like BFSI, HealthTech, and manufacturing are discovering that a 20-second short video can outperform a 20-page deck. The reason? Decision-makers are also consumers of short-form video. They scroll LinkedIn and Instagram...
In India, healthcare decisions are deeply personal and often high-stakes. A fintech app can afford small errors. A food delivery brand can recover from a late order. But a HealthTech brand deals with human lives, wellbeing, and sensitive data. One mistake can destroy trust permanently. That’s why HealthTech branding in India is not just about visibility. It’s...
In B2B and industrial markets, products are often technical, complex, and high-stakes. A cement brand sells not just powder, but the promise of durability for a bridge. A construction equipment company doesn’t just sell machines, but the ability to complete projects on time and safely. Yet most industrial communication in India has historically been functional — spec...
Most people know MrBeast for outrageous challenges, million-dollar giveaways, and jaw-dropping stunts. What they often miss is the invisible engine behind his success: editing. Every video is a masterclass in creator workflows — from hook-driven intros to snappy cuts that keep viewers glued for 15+ minutes. While his brand may be built on big ideas, the retention...
In the last decade, India has transformed from a hub of outsourcing to a breeding ground for global startups. From SaaS giants to consumer tech disruptors, Indian companies are no longer content with being local heroes. They want to compete — and win — on the world stage. But here is the challenge: building a global brand...
Your brand has five seconds. That’s it. Five seconds to make someone stop scrolling immediately. Click. Buy. Care. What do they see in those five seconds? Not your product, nope. They see your branding. And if it’s not working, you’ve already lost. Most brands fail not because they’re “bad” but because they look like everyone else. Too safe....
If your real estate video doesn’t sell the lifestyle in the first few seconds, forget it. Buyers will scroll past your listing without a second thought. And it’s not the property’s fault. It’s the edit. You can have the most stunning penthouse view or the perfect backyard firepit… but if your video looks flat, you’ve lost the sale...
Brands don’t fall apart overnight but rot slowly… through a hundred tiny cracks nobody notices. It may be inconsistent visuals. Unclear messaging. A customer experience that falls short of the promise. You don’t see the damage immediately. You see it when customers stop coming back, word-of-mouth dries up, and even the best marketing campaigns start falling flat. A brand audit...
If your rebrand leaves your audience behind, it’s not a rebrand. You can change your logo, update your visuals, even rewrite your brand story from scratch. But if your customers don’t recognize you when you’re done, you’ve lost the most important thing for any business: trust. And trust is the only thing that makes a brand worth following. Don’t...