Consumer tech is no longer a niche — it’s how India lives, shops, and connects. Whether it’s Zepto delivering groceries, CRED gamifying finance, or Noise selling wearables, consumer tech brands now shape culture as much as they sell convenience. In this landscape, product-market fit alone isn’t enough. Founders must also build brand-market fit — where your identity, story, and...
For decades, B2B marketing meant whitepapers, brochures, and webinars. The tone was serious, the visuals minimal, and the attention spans long. But in 2025, even industries like BFSI, HealthTech, and manufacturing are discovering that a 20-second short video can outperform a 20-page deck. The reason? Decision-makers are also consumers of short-form video. They scroll LinkedIn and Instagram...
A few years ago, branded content meant logistics. Camera setups. Studio rentals. Models, makeup, post-production timelines — all tied together by an expensive creative idea that took weeks to go live. Today, it can start with a prompt. A marketer can describe a product, set a mood, and watch an AI tool generate dozens of campaign visuals within hours....
If there’s one thing that defines the creator economy today, it’s volume. From YouTubers running multiple channels to brands publishing five Reels a day, the game has shifted from one great video to consistent video velocity. But scaling editing output from 5 to 50 videos a month doesn’t just mean hiring more editors. It means rethinking your...
In India, healthcare decisions are deeply personal and often high-stakes. A fintech app can afford small errors. A food delivery brand can recover from a late order. But a HealthTech brand deals with human lives, wellbeing, and sensitive data. One mistake can destroy trust permanently. That’s why HealthTech branding in India is not just about visibility. It’s...
India’s D2C ecosystem is booming, with startups in beauty, fashion, health, and lifestyle scaling rapidly. Once local traction is built, the US is often the natural next step. Why? Because it is the largest ecommerce market in the world, valued at over $1.1 trillion in 2023. For Indian Shopify brands, the US offers: A huge addressable market...
In B2B and industrial markets, products are often technical, complex, and high-stakes. A cement brand sells not just powder, but the promise of durability for a bridge. A construction equipment company doesn’t just sell machines, but the ability to complete projects on time and safely. Yet most industrial communication in India has historically been functional — spec...
If you want reach on YouTube in 2025, Shorts are unavoidable. They now generate over 70 billion daily views worldwide and are one of the fastest ways for creators and brands to reach new audiences. For startups, D2C brands, and independent creators, Shorts have become a discovery machine. A single 30-second clip can outperform a full-length video...
If you are launching a D2C or ecommerce startup in India, Shopify is one of the most founder-friendly platforms. It powers over 4.6 million stores globally, and in India, it has become the backbone for startups in categories like fashion, beauty, home goods, and food delivery. Why? Because Shopify allows founders to go live quickly without deep...
Every startup begins with an idea. But investors, customers, and employees don’t buy the idea — they buy into the brand. A clean logo, consistent design, and clear voice often make the difference between being remembered and being forgotten. Think about India’s most successful startups: Zomato, boAt, Byju’s. Long before they scaled, they invested in design choices...